Definitions
Sizing Your Banner Ad
Sizing Your Left Column Button Ad
Sizing Your Right Column Button Ad
Open Rate Advertising
Annual Rate: Text Ads
Annual Rate: Image Ads
Company Logo Sponsorships
Payment Information
Make a PayPal Payment
Advertisement Preparation
Advertisement Submission

First Things First

FREE: It doesn't cost ANYTHING to list your EVENTS on our Web site. Just send us the information. All events that meet our Acceptable Use Guidelines are published free from the day you submit them until the event has ended. How to submit an event.

FREE: It doesn't cost ANYTHING for you to have a SEPARATE PAGE on our Web site dedicated solely to your venue and the events at your venue, as long as you have regular events that are open to the public. Suggest a venue.

DOLLAR-A-DAY ADS: You can get a display ad (text only) on most of the pages of our Web site for $1.00 a day or less. We believe this is as competitive an advertising rate as you can find anywhere on the Internet when compared to our site traffic. Details below.

Why Advertise on AroundIndy.com?

Why? Because we offer you some of the lowest advertising rates on the Internet when compared to the quantity of site traffic that we generate. We currently have more site traffic than 99.5% of all Web sites in America, according to Quantcast.com. See http://www.quantcast.com/aroundindy.com.

For example, we can put your display ad on more than 1,000 pages of our Web site for less than $1.10 a day. That's just $400 for ONE YEAR of display advertising on almost every page of our site. No matter which events page a visitor views on AroundIndy.com, your ad is there! (This rate does not include the Home Page, menu or utility pages, or pages used for staff training or experimentation purposes.) See below for more options.

NOTE: Quantcast.com is an independent 3rd party company that evaluates site traffic for over 20 million Web sites in America. We do not pay them and we are not affiliated with them.

General Information

AroundIndy.com, LLC offers Open Rate display advertising to advertisers who want to run short-term ads on a few pages, or flat fee Annual Rate display advertising. We find this to be appropriate and cost-effective for all advertisers—large and small. This enables local advertisers—or someone advertising short-term events like garage sales—to share the same space with national advertisers at an affordable and reasonable price.

Much has been made in recent news reports about Internet "click fraud," the practice of fraudulently and repeatedly clicking the same advertisement to drive up the advertiser's costs with no intention of making a purchase. It's been estimated that OVER HALF of all ad clicks are fraudulent. That's why we use flat rate pricing. Flat rate pricing eliminates any question of impropriety associated with the possible manipulation of such pricing methods as CPM (cost per 1,000 page views) or CPC (cost per click). Your exact cost is known in advance—no unexpected surprises!

Definitions

Home Page Banner Ad. A text or image advertisement that appears across the top of the Home Page, above the masthead, ranging from 468x60 pixels up to a maximum of 750x120 pixels. A Home Page Banner Ad is only available at the Open Rate (see below).

Interior Page Banner Ad. A text or image advertisement measuring 468x60 pixels. May contain a hyperlink to another Web site. Banner ads are placed on a page-by-page basis as requested by the advertiser. Banner ads are available only at the Open Rate (see below).

Left Column Button Ad. A text or image advertisement measuring up to 180 pixels wide that may appear in the left column of any of the pages of our Web site that contain event listings (excludes Home Page, menu and utility pages). May contain a hyperlink to another Web site. Maximum height 360 pixels.

Right Column Button Ad. A text or image advertisement measuring up to 125 pixels wide that may appear in the right column of any of the pages of our Web site that contain event listings (excludes Home Page, menu and utility pages). May contain a hyperlink to another Web site. Maximum height 250 pixels.

Open Rate Ad. An advertisement that runs day-by-day on the pages specified by the advertiser for the period specified. The advertiser pays a per page per day rate for a minimum of 7 consecutive days.

Annual Rate Text Ad. An advertisement that contains only text, with or without a border box, and runs for 365 consecutive days on all pages of our Web site that contain event listings (excludes Home Page, menu and utility pages).

Annual Rate Image Ad. An advertisement that contains images only, or text and images, and runs for 365 consecutive days on all pages of our Web site that contain event listings (excludes Home Page, menu and utility pages).

First-Come, First-Served. Advertising space is offered on a first-come, first-served basis. Your button ad (left or right column) will be placed below any previously-booked paid advertising on the page or pages you request. When previously-booked paid advertising expires, your ad will move up the column.

Guaranteed Positioning. Your button ad is placed at the top of the column on each page on which it appears. Guaranteed Positioning is offered on a first-come, first-served basis, which means that your ad will be placed below any previously-booked Guaranteed Positioning ads on any given page.

One Day. A 24-hour period from approximately 9:00 AM one day to 9:00 AM the following day, Indianapolis time.

Sizing Your Banner Ad

One banner advertisement appears at the top of most pages on this Web site. The standard size for a banner ad is 468 x 60 pixels.

• * Top of most pages on this Web site.
• * A hyperlink to the Web address of your choice.
• * Custom ALT tag of your choice.
• * You may choose the page subject to space availability.
• * Minimum of 7 consecutive days.
• See Advertisement Preparation below.

Sizing a Left Column Button Ad

Button ads appear in the left column of most pages on this Web site. Left column button ads may be up to 180 pixels wide.

• * Left column of most pages on this Web site.
• * A hyperlink to the Web address of your choice.
• * Custom ALT tag of your choice.
• * Maximum of 180 pixels wide.
• * You may choose the page subject to space availability.
• * Your ad will be placed below any previously-booked paid advertising on that page.
• * Minimum of 7 consecutive days (Open Rate).
• See Advertisement Preparation below.

Sizing a Right Column Button Ad

Button ads appear in the right column of most pages on this Web site. Right column button ads may be up to 125 pixels wide.

• * Right column of most pages on this Web site.
• * A hyperlink to the Web address of your choice.
• * Custom ALT tag of your choice.
• * Maximum of 125 pixels wide.
• * You may choose the page subject to space availability.
• * Your ad will be placed below any previously-booked paid advertising on that page.
• * Minimum of 7 consecutive days (Open Rate).
• See Advertisement Preparation below.

Open Rate

Open Rate Examples:

• 180 x 180 button ad = 32400 square pixels: $0.50 per page per day.
• 125 x 125 button ad = 15625 square pixels: $0.25 per page per day.
• 180 x 480 button ad = 86400 square pixels: $0.90 per page per day.
  468 x 60 banner ad on 10 pages = $0.75 per page x 10 pages = $7.50 per day.

Annual Rate - Text Ads

You can place a text ad on our Web site for 365 consecutive days (one year) on the Home Page, the left or right column of all interior pages (*), or a combination of all three. Limit: 1 header line and 4 lines of text. You may change the ad as often as you want. This includes our popular DOLLAR-A-DAY rate: 365 days for $365.

* This excludes the Home Page, menu and utility pages, and pages used for staff training or experimentation.

Annual Rate - Image Ads

You can place an ad containing images on our Web site for 365 consecutive days (one year) on the Home Page, the left or right column of all interior pages (*), or a combination of all three. You may change the ad as often as you want.

* This excludes the Home Page, menu and utility pages, and pages used for staff training or experimentation.

Company Logo Sponsorships

You can place your company logo on our Web site—with a hyperlink to your company Web site—for $0.75 a day (billed monthly), or $250.00 (billed annually). Monthly billings are billed on the first of the month for the previous month (NOTE: All days remaining in the current month, plus all days in the following month, payable in advance).

Your company logo will appear every time an events page loads on AroundIndy.com—over 1,000 pages in all—in the Page Footer at the bottom of each events page, identifying your company as an AroundIndy.com sponsor. Your logo will contain a hyperlink that routes visitors to your Web site in a new browser window, with a custom ALT tag of your choice. Interested? Contact us via e-mail at contact [at] aroundindy [dot] com.

Payment Information

• Payment is expected at the time you place your advertising order. We accept payments by cash, check or money order, or if you have a PayPal account, you may pay by credit card via PayPal. Simply click the PayPal image below.

Advertisement Preparation

• Prepare your own GIF or JPG image using the pixel measurements above, target file size limit = maximum of 15Kb. There is no additional charge when you prepare your own image. We reserve the right to reject the use of any image, at our sole discretion, for any reason.
• Prepare your own animated GIF image limited to five frames. There is no repetition (looping) limit. Target file size limit = maximum of 15Kb. If you cannot prepare your own images (or don't want to!), send your advertising copy to us and we will create an image for you. There is a $2.00 charge per image or $5.00 per animated GIF image. All images are subject to your approval, of course.

Acceptable Use Guidelines

• * No popup ads.
• * No Flash ads.
• * No audio or sound files may be attached.
• * No nudity.
• * No profanity.
• * No tobacco ads.
• * No ads for alcoholic beverages of any kind.
• * No ads for drugs of any kind.
• * No illegal, immoral or unethical content (to be determined by AroundIndy.com at our sole discretion).
  * Political advertisements may not attack an opponent; positive ads for your candidacy are welcome regardless of political affiliation.
  * Other content decisions will be made on a case-by-case basis to be determined by AroundIndy.com at our sole discretion. General rule of thumb: Keep it clean, or keep it to yourself.

There are two ways to transmit your images to us:

1. Preferred Method: Send your image attached to an e-mail message to: contact [at] aroundindy [dot] com.

2. Or send your image via U.S. Mail on a CD-ROM, disk or diskette to:

AroundIndy.com, LLC
1278 N. State St. PMB 132
Greenfield, IN 46140-1055

Advertisement Submission

Contact us to request an advertising order form. We will e-mail it to you immediately. If you do not have e-mail, we will put it in the U.S. Mail within 24 hours of receiving your request.

E-mail your completed advertising order to us at: contact [at] aroundindy [dot] com. Aattach your GIF/JPG image or advertising copy, tell us on what page or pages you want your ad to appear, and on what date or dates you want the advertisement to appear. Include your name and billing address. We will contact you if necessary. Advertising submitted via e-mail will be billed as described above.

If you cannot e-mail your advertisement, complete and sign the advertising order and send via U.S. Mail to:

AroundIndy.com, LLC
1278 N. State St. PMB 132
Greenfield, IN 46140-1055

If you have any questions, please contact us.

We reserve the right to decline any advertisement, at our sole discretion, for any reason. Legal notices.

We may, at our sole discretion and option, extend your advertisement beyond the contracted period to fill unsold advertising space or to ensure fulfillment of the advertising contract, at no additional cost to you.